Sounding Asian/America: Asian/American Sonic Rhetorics, Multimodal Orientalism, and Digital Composition

This essay centers on what I refer to as “multimodal orientalism,” a term that names how music, sound effects, voice, accent, and so on interact with and across visual, textual, and contextual modes to reinscribe Orientalist tropes of the Asian “Other” as foreign, exotic, and threatening. To explain the workings of multimodal orientalism, I focus on two sonic strategies: aural stereotyping and aural othering as demonstrated in the case of YouTube videos about Asian cosmetic eyelid surgery.

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